Samsung Ventures invests $4.6M in Israeli audio search startup Audioburst

Samsung Venture Investment, an affiliate of Samsung Electronics that specialises in fostering startups, said on Monday that it has invested $4.6 million in an Israel-based firm Audioburst.

Established in 2015, Audioburst operates a platform that provides customized audio content to users by analysing their listening patterns, interests, and preferences. The South Korean tech giant said the investment was made through the venture company last year.

Post this investment, Samsung will be integrating Audioburst’s solution to “millions of Samsung products” around the world, starting with Smart TVs.

“Audioburst’s mission is to organize the world’s audio content and now, together with Samsung, we will expand our global availability to more users around the world,” said Amir Hirsh, co-founder and CEO, Audioburst. “To start with, our platform will add a new, personalized, searchable audio aspect to Samsung Smart TVs, so now consumers will get a personal assistant style experience on their devices.”

Industry watchers said the decision reflects Samsung Electronics’ bid to bolster its capabilities in the AI segment. The Audioburst’s features may also potentially merge with Samsung’s voice-recognition platform Bixby in the future, they added.

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