Singapore analytics startup Milieu Insight banks .4m for Southeast Asian expansion

Singapore-based consumer data and analytics firm Milieu Insight has raised US$2.4 million in a pre-series A round led by MassMutual Ventures Southeast Asia.

Established in 2016, Milieu offers businesses a wide range of tools for accessing and analyzing high-value consumer opinion data through its platform.

Its product portfolio includes two key offerings that both launched earlier this year: dynamic consumer segmentation tool Milieu Portraits and Milieu Studies, which helps businesses carry out the brand, advertising, or product research from within a self-serve platform.

The company also offers a data collection platform called Milieu Surveys, which launched back in 2017. Through Milieu Surveys, users can answer short questions in exchange for points that can be used to redeem various rewards.

“I founded Milieu because I realized there was an enormous gap between the needs of businesses today when it comes to data-driven decision making, and how research providers currently service them,” said Milieu founder and CEO Gerald Ang. “Our product was designed to empower businesses with insight exactly when they need it and to ensure high-quality research solutions are accessible to all businesses.”

With the new funds, the company aims to expand into four new markets in Southeast Asia: Malaysia, Indonesia, the Philippines, and Vietnam. Aside from its home market of Singapore, the company is also active in Thailand.

Milieu also plans to use part of the funding to further develop and enhance its product offering, according to a statement.

In November 2018, the startup secured US$730,000 in seed funding from a number of private investors, including former Rippledot Capital director Ravi Ravulaparthi.

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