Lenskart earmarks USD 3 million to invest in ‘eye-tech’ startup

Online eyewear firm Lenskart today said it has earmarked about USD 2-3 million to invest in companies that are working on either products or technologies that can help provide affordable eyecare solutions. As part of this strategy, the Ratan Tata-backed firm has invested USD 500,000 (about Rs 3.3 crore) in US-based ThinOptics. "We will invest about USD 2-3 million... These…

Facebook set to Launch Biggest Business-to-Business ad Campaign

Facebook set to launch biggest business-to-business ad campaign

Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform's smartphone users. According to a report in Adweek on Sunday, the Facebook brand campaign, to be launched on March 16, aims to educate and inspire marketers to generally shift industry mindsets toward clips…